Innovation and Your Organization

What does innovation mean for your business?

At Amazon Web Services (AWS), innovation is about exploring possibilities. It’s about creating new routes to growth, finding undiscovered paths to greater efficiency, and serving customers in smarter and more inventive ways.

Innovation is more than technology. It’s your people. And your culture. And the environment you build that allows a simple idea to transform into a brilliant solution for your customers.

Why Innovation Matters

Digital transformation is vital for your business to succeed and thrive in today’s competitive market. And innovation is at the heart of this process, helping you grow, increase efficiency, and deliver better services, while keeping customer and company data safe. Innovation is also key to achieving sustainability goals—challenges such as decarbonization of operations to water conservation are addressed through technologies that drive sustainable transformation.